Our company provides a wide range of consulting services to help our clients succeed in the tobacco and adjacent industries.
Our strategy is simple: we work closely with our clients to understand their unique needs and goals (and, more importantly, those of their consumers or customers), and then provide tailored solutions to help them achieve success. Our approach is based on a deep understanding of the tobacco, nicotine and adjacent industries and the latest trends and innovations.
He is passionate about the product, its sustainable position in the world, and the consumer experience.
Peter spent 34 years with British American Tobacco around the globe, covering virtually all the key tobacco sources, product types and combustibles markets. Roles ranged from farm to stub with tobacco grade set up/buying and blending forming the core skills. The last 10+ years leveraged these skills and passion to lead and drive innovative NPD, Global Product Management and brand/trade marketing product strategies.
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