An Eye to the Environment
Greenbutts, a leading innovator in biodegradable filtration technology, has announced the addition of Peter Dobson, our founder, to its team as Sensory Advisor.
Said Tadas Lisauskas, CEO at Greenbutts. "His impressive track record and expertise will play a pivotal role in driving our commitment towards creating exceptional consumer experiences and expanding our market presence."
The Mightiest Stakeholder
Without the Consumer, nothing we do matters...
This article gives some great and timely context to one of the most far-reaching issues facing the combustible industry just now. Most notable to me is the wholistic approach of Greenbutts, hinging on the most critical stakeholder - our consumer. It is tempting to focus on the IP, science and engineering surrounding an innovation with such valuable environmental benefits, but if the smoker doesn't like it, they won't by it. Sensory has to underpin all we do.
Click on this link:
The Quest for the Non-Acetate Filter - Tobacco Asia
© Copyright. All rights reserved.
We need your consent to load the translations
We use a third-party service to translate the website content that may collect data about your activity. Please review the details and accept the service to view the translations.